Private Equity
Q: What industries does Cat Trail invest in?
A: Typically companies within the media, health sciences
and technology sectors. Cat Trail partners have a core competency within
these sectors, enabling them to apply their experiences and networks to
businesses that have the capability to become market leaders vis-á-vis
unique blends of products, services, technologies, and/or intellectual
property.
Q: Does Cat Trail have a target investment amount?
A: Cat Trail partners have participated in financings ranging from
$1 million to $10 million. Transactions involving smaller investments
will be considered if an exceptional opportunity is believed to exist.
Q: Does Cat Trail invest outside capital?
A: Cat Trail invests and manages its partner capital but may
consider bringing in outside partners on a transaction-by-transaction
basis.
Q: Is Cat Trail a lead-investor or a co-investor?
A: It can be either or both. Cat Trail has led financings in
several of its portfolio companies as well as participated in syndicated
rounds with other private equity firms that possess similar investment
criteria.
Q: Does Cat Trail have a geographical focus?
A: Given Cat Trail's hands-on approach, it does possess some
geographical preferences. Nevertheless, Cat Trail makes its investment
decisions on a case-by-case basis depending on a number of factors,
including the nature of its relationship with the managers and other
investors.
Q: What are Cat Trail's revenue and profit thresholds?
A: Cat Trail does not maintain fixed thresholds for its portfolio
or potential portfolio companies. However, in order to be seriously
considered by Cat Trail for investment, a company must demonstrate
growth or some unique qualities within its business space. Moreover, the
prospective capital must be shown in a compelling manner to enable the
company to take advantage of strategic opportunities. Of course, such
opportunities are measured in terms of their ROI.
Q: What does Cat Trail consider the most important characteristic of an investment opportunity?
A: The management team. Partnering with management teams comprised
of individuals who demonstrate a strategic and financial commitment to
the business is critical. Such individuals must possess an active and
entrepreneurial approach to running the business in both the short and
long term.
Q: Does Cat Trail "force" an exit in five years?
A: No. Because we only manage our own money, Cat Trail does not
face pressure from limited partners to realize investment returns within
a certain timeframe. Nor does Cat Trail need to create realizations so
it can raise its next fund. In other words, portfolio companies are
invested and supported by Cat Trail for as long as it makes sense to do
so, working with managers who share a common vision to build upon assets
and opportunities.
Q: In addition to being an investor, what is Cat Trail's role with a portfolio company?
A: Cat Trail brings extensive experiences, connections, and ideas
to each of its portfolio companies. These capabilities are made
available to all Cat Trail portfolio companies, including investment,
finance, strategy, and human resource expertise. Ensuring the success of
each of its portfolio companies over the long-term is Cat Trail's
operational focus.
Q: Does Cat Trail solely invest through preferred equity?
A: No. Cat Trail is flexible with respect to investment structure,
investing in debt transactions (primarily bridges and senior debt) as
well as both types of equity (preferred and common). The flexibility in
the structure is defined by the investment's perceived ability to meet
minimum return requirement measured against the associated risks.
Structuring the investment involves a clear path to achieving a minimum
investment return based on the risk of Cat Trail's investment.
Q: How should an effective presentation for the investment community look?
A: In our experience, the following help to get a basic understanding of a proposed transaction or funding.
1. Business
Business model
Mission statement
2. Product / Service
Description of the product/service
Development roadmap
Unique selling point
Pricing model
3. Market
Trends
Market development and expected market size in total
Customer need/demand satisfied by the product/service
4. Sales
Distribution channels
Partnerships
Customer structure
5. Competition
Potential competitors
Competitive advantage
6. Team
Professional background of the management team
Consultants/members of the supervisory board
7. Finance
Income statement (historically; and planned for the next two
years on a quarterly basis)
Projected cash-flow (quarterly; next two years)
Balance sheets (last three years; next two years)
Headcount development plan for the respective business sectors
(development, sales, marketing and administration)
8. Funding
Capital requirements
Company valuation
Use of funds
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